Leicestershire-based jewellers Grace & Co opened its fifth shop in Hinckley last week, bringing jewellery phenomenon Pandora to the town.

Grace & Co Contemporary Jewellers opened its doors on Saturday 28 September offering an unrivalled choice of over 15 brands; for all customers.

Alongside the full range of Pandora jewellery, Grace & Co stocks collections new to Hinckley including Thomas Sabo, Radley Watches, Coeur de Lion, Nomination, Ice Watch, DKNY Watches and celeb favourite Vivienne Westwood.

Hinckley Bid Business Development Manager Jonathan White commented "Grace & Co is a fantastic addition to Hinckley and has complemented the town's other stores really well. It offers some great new brands such as Pandora which previously haven't been available in Hinckley. We're looking forward to continuing our work with them throughout 2013."

Owner Mick McQuillan said that there is something to suit every budget, "Prices start at £10 for simple silver pieces and go up to £3,000 for Pandora gold, so we can help customers find the perfect piece of jewellery no matter what their budget. We have access to the most popular brands, and we will also change our brands regularly, making sure that we keep abreast of fashions."

Mr McQuillan chose Hinckley as it is a thriving town with a good sense of community. "So many people have said how pleased they are to be getting Pandora here" he told us. "I have been coming here for years with work; it's a really friendly town and I'm delighted to be here."

You can find Grace & Co at 9c Castle Street, Hinckley.