Hinckley Town Centre Partnership and Business Improvement District are proud to announce the re branding of Hinckley Town Centre as 'Hinckley Home of Triumph'.

The extraordinary renaissance of Triumph has seen them overtake Japan's Big Four to become the UK's biggest-selling motorcycle manufacture. This year Triumph is set to produce around 47,000 bikes from its Hinckley plant, and now employs 1,200 people locally.

Triumph claims to be the oldest surviving motorcycle manufacturer in the world, it has built over 460,000 bikes in the last 20 years, all in Hinckley. It is now the world's fastest growing motorcycle brand!

In view of this local success story and of the iconic global brand associated with Triumph, Hinckley Town Centre Partnership with the support of Hinckley - Bosworth Borough Council and of course Triumph have rebranded 10 gateway signs around the town centre to read 'Welcome to Hinckley Home of Triumph'.

Jonathan White Business Development Manager for Hinckley Town Centre Partnership and Hinckley BID said: "Our Towns and Cities are facing an uncertain future but can benefit from a strong brand identity. For Hinckley Town Centre to be able to associate its self with an iconic brand such as Triumph is something we can be rightly proud of and that will undoubtedly help Hinckley attract new visitors to the area from not only the UK, but Europe and Globally."