George Street has long been one of Hinckley's hidden gems, home to a collection of proud independent family businesses whose combined experience spans an incredible 214 years of serving the local community.
At a time when many high streets are changing rapidly, these long-established retailers continue to thrive by offering something that simply cannot be bought online – genuine expertise, exceptional customer service and generations of specialist knowledge.
Together, Philip James Menswear, North Wilshire Carpets and Furnicraft represent the very best of British independent retailing, with each business proudly passing its values and traditions from one generation to the next.
Philip James Menswear – A Century of Family Menswear
Next year marks 100 years of family menswear in Hinckley. Although Philip James Menswear has traded under its current name for the past 45 years, the business traces its roots back to 1927, combining the heritage of The London Tailoring Company and Philip James Menswear.
Established by Sam Darlaston, the business flourished under the stewardship of Peter Darlaston and Jim Darlaston, with the support of Ted Gilbert, becoming one of the Midlands’ most respected independent menswear retailers. Sue Darlaston has continued the family's renowned alterations service, having expertly tailored garments for more than 44 years.
Today, Phil Darlaston and his lovely wife Claire continue the family tradition, welcoming customers with the same personal service and expert advice that has made the business a trusted destination for quality clothing and formal wear for generations.
North Wilshire Carpets – Six Decades of Flooring Excellence
Celebrating 60 years next year, North Wilshire Carpets was founded in 1967 by Arnold and Margaret Sykes.
Today, their children Maggie, Christopher and Ainsley proudly continue the family business, offering unrivalled specialist knowledge and helping customers choose the perfect flooring for their homes.
The business has remained committed to supporting British manufacturing, supplying carpets, underlay and wool flooring from leading UK manufacturers. It is also the only retailer in Hinckley to stock Amtico flooring, manufactured just along the road in Coventry, reinforcing its commitment to British-made quality.
Furnicraft – Quality Branded Furniture with Family Values
Established in 1970 by Chris and Linda Woodall, Furnicraft has been furnishing homes across Hinckley and the villages for 56 years.
Their son Jonathan Woodall joined the business in 2003 at the age of 18 and today along with Linda still proudly carries forward the family tradition of exceptional customer care. With major brand mattresses and beds plus sofas, including a great range of mobility recliners, customers benefit not only from expert advice but also free local delivery and a service built on trust and personal attention.
A Street Worth Celebrating
Together, these three businesses have become an integral part of Hinckley's retail heritage. Their longevity is a testament to the loyalty of local customers and the dedication of the families behind them, who continue to invest in the town and provide a level of service that only independent businesses can offer.
As online shopping continues to reshape retail, George Street stands as a reminder of the value of shopping locally. Here, customers can speak to knowledgeable experts, see and feel quality products before they buy, and receive honest advice backed by decades of experience.
Hinckley BID is proud to celebrate these remarkable family businesses and the contribution they continue to make to the town centre. Their commitment to quality, British craftsmanship, outstanding customer service and community spirit makes George Street one of Hinckley's most treasured shopping destinations.
The message is simple: before you click 'buy' online, take a walk down George Street. Support local businesses, experience first-class personal service and discover why these family retailers have remained successful for generations.
Here's to the continued success of George Street's independent businesses for many years to come.
