Banner photo for the news story 'Award-winning Hinckley bridal boutique 'Dress Me Pretty' celebrates ten years of trading!'

Dress Me Pretty, based in the town’s Hansom Court, home to many independent shops, marked its milestone anniversary on February 9th.

The shop began as a dream in owner Amy Mann’s family home, born from a passion for helping like-minded women.

However, a store soon became available in Hansom Court and, with the help of Amy’s husband Matthew, Dress Me Pretty first opened its doors.

As word-of-mouth spread and the shop grew busier, Dress Me Pretty quickly outgrew its space and had to relocate to a bigger premises.

Ever since, Amy and her staff have helped and supported countless brides-to-be to find their dream dress, recently winning the title of ‘Best Bridal Retailer’ in the East Midlands in The Wedding Industry Awards.

During the COVID-19 pandemic, Amy and her daughter also doubled their social media following, meaning that they were busier than ever by the time they re-opened.

Amy said that she still couldn’t believe how far brides have travelled to find their dream dress at the boutique.

She added: “I was hoping to become the ‘go-to’ bridal boutique in Leicestershire, but we have brides travel from all over the country - and now more than ever!

“Dress Me Pretty is the place to go if you are looking for your dream wedding dress, but it’s also a place where each and every bride is supported every step. Our brides feeling listened to and supported is the most important part of what we do. It’s such a hugely important purchase, and journey, for all brides-to-be, so we make sure it’s extra special for each and every one."