Mason Moore - Hinckley Free Press
Sainsbury’s have filed fresh planning documents with Hinckley and Bosworth Borough Council (HBBC) for wall and illuminated flex signage, confirming that Caffe Carluccios, Harry Ramsden’s, and Ed’s Easy Diner, will operate from inside of the shop.
The planned signage would be displayed next to The Crescent cash point and also near the lay by.
Sainsbury’s first partnered up with Bopan Restaurant Groups (BRG) to transform a Sainsbury’s Cafe into a Restaurant Hub concept at Selly Oak in Birmingham last year, which was a success and has rolled out in other towns – and now Hinckley.
On their website, a Sainsbury’s spokesperson stated The Restaurant Hub is “all your favourite food – all in one place”.
They further explained how it works, adding: “The Restaurant Hub offers a unique and different dining experience where compromise is firmly off the menu.
“It allows diners to mix and match dishes from any of the six participating restaurants – whether you’re dining in, taking-away or ordering for home delivery (Deliveroo, Just Eat or Uber Eats). Perfect for groups and families with different tastes!”
Simon Roberts, Sainsbury’s Chief Executive Officer, said previously: “We know that customers like the convenience of being able to have a drink, a snack or a meal while they’re doing their shopping – and that they love the range of food and brands on offer at The Restaurant Hub.
“Whether customers are shopping for food, for Tu clothing, Habitat homewares or at Argos, the offer at The Restaurant Hub means they can also have breakfast, lunch or dinner in the store – or take a hot meal home with them.”
A planning permission notice has been signposted outside of the shop informing passers-by of the plans.
The Crescent is also set to play home to a new branch of Wetherspoons and local coffee brand Jenno's Coffee House.