In 1947 Johnsons started trading as a traditional Draper’s shop. It has continued in the same family and over the following seven decades it has evolved into a successful lingerie business – winning Drapers Record Lingerie Retailer of the Year award and in 2019 became a commended finalist in the Best UK Small Shop Awards. Twice relocating into larger premises on the same pedestrianised street, expansion into ladies’ clothing followed. A transactional website was established in 2000 – The Lingerie Company – which was listed as one of the top five lingerie websites by The Daily Telegraph. Recently the website has been given a makeover to be mobile phone friendly as over 90% of people now use these for internet shopping.
For over 70 years the Johnsons family has given high levels of customer service and gained a wealth of knowledge in the lingerie and ladieswear business. We specialise in bra fitting – stocking a wide range of sizes in top lingerie brands including Triumph, Fantasie, Freya, Aubade, Royce, Rosy, Bestform, Berlei plus many more. Orders are taken in the shop if a size or item is out of stock, for fast delivery. Ladies’ clothing brands are the very popular Weired Fish, Adini, Emreco, Pomodoro, Alice Collins, Lily and Me. New brands being introduced in Autumn 2019 include Lighthouse waterproof coats and Mistral casual clothing. Scarves, hats and gloves from Dents and Weird Fish. Nightwear and swimwear is also available in the shop.
Al ages are catered for – from teenage (for first bras – to longstanding customers now in their 90’s).
J M Hitching - 29 November 2018
Fabulous, thank you. What a great business. I will definitely be recommending you to my friends.
T.C. - 12 October 2018
Great customer service, fabulous selection of lingerie and clothes, well worth a visit.
O.W. - 10 September 2018
The place to go for all your ladieswear and lingerie. Excellent customer service from a long established family business.
New Spring/Summer stock now in!
Loyalty card holders can obtain an extra 10% off our Winter stock and 5% off new Summer stock.
We still have items on sale at 50% off. Receive an extra 10% off sale items with Loyalty Card.
The free Hinckley BID Loyalty Card provides big savings at local shops and venues, including those shown here. To redeem these offers, all you need to do is visit Johnsons & The Lingerie Company and show them your Hinckley Loyalty Card when you make your purchase.Apply for your Free Card